The work behind the examples
This site shows client website screenshots and propositions from Felix’s existing proposition portfolio, the outcomes those agencies went on to achieve, and testimonials from clients of the proposition work.
These examples show the propositions themselves. They are not controlled measurements of financial impact.
Impero
“We make tired brands famous again”
Historic portfolio screenshot
Original screenshot ↗Source: the Impero website screenshot in Felix’s Agency Propositions portfolio.
Deeson
“High profile, high stakes digital transformation”
Historic portfolio screenshot
Original screenshot ↗Source: the Deeson website screenshot in Felix’s Agency Propositions portfolio. Outcome shown on this site: acquired by TPXImpact.
Rawnet
“Strategic digital for determined brands”
Historic portfolio screenshot
Original screenshot ↗Source: the Rawnet website screenshot in Felix’s Agency Propositions portfolio. Outcome shown on this site: sold to a private equity firm for 8.5× EBITDA.
Alpha Century
“The creative agency for entrepreneurs”
Historic portfolio screenshot
Original screenshot ↗Source: the Alpha Century website screenshot in Felix’s Agency Propositions portfolio. Outcome shown on this site: from 7 staff to £32M billings in 18 months.
White Bear
“Branding Future Unicorns”
Historic portfolio screenshot
Original screenshot ↗Source: the White Bear website screenshot in Felix’s Agency Propositions portfolio.
Historic portfolio screenshot
Original screenshot ↗Source: the Share website screenshot in Felix’s Agency Propositions portfolio. Outcome shown on this site: acquired by Samy.
Fishinabottle
“Trusted by Visionaries”
Historic portfolio screenshot
Original screenshot ↗Source: the Fishinabottle website screenshot in Felix’s Agency Propositions portfolio. Clients shown on this site: BBC, Nickelodeon and Viacom.
These are portfolio screenshots of the clients’ website presentation. They are not a claim that the clients still use identical wording today, or that website design is included in the proposition workshop.
Outcomes
The outcomes shown on this site, including the clients those agencies went on to win, the acquisitions by Accenture, Croud and TPXImpact and the growth from 7 staff to £32M billings in 18 months, are as recorded by Felix Velarde from his client work. They are not controlled measurements of the workshop’s effect, and past results do not promise yours.
Client testimony
Jess Tyrrell’s testimonial describes her experience of the proposition process at Beyond. It is reproduced with the attribution supplied by Felix. It does not claim a particular increase in sales.
The further testimonials from Jim Meadows (Commit), Dave Endersen (White Bear), Drew Wilkins (Fish in a Bottle), Bill Updegraff (Grapeseed Media) and Shane Ketterman (Founder; the Agency Propositions site names no firm) are reproduced from the Agency Propositions site with the attributions shown there.
The formula and the workshop
The workshop uses Felix’s Proposition Formula to co-create the proposition statement with your team. Supporting copy, evidence and rollout are the client’s subsequent work. The forthcoming book is written with Michael Nutley.
Explore the forthcoming book · Return to the workshop