THE PROPOSITION
FORMULAAgency workshops with Felix Velarde
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A proposition workshop for your agency

With Felix Velarde · One day · By video call or in London

$20,000

What we are deciding

Whether to bring our team together with Felix Velarde to co-create a distinctive proposition and a direction we can commit to.

What happens

A focused day with Felix, drawing on his agency scaling experience and unique Proposition Formula. He leads the creative work with our team and helps us find the proposition worth backing.

Up to 8 people from our team take part. We agree the right group with Felix before booking.

What we leave with

A proposition statement developed with the team, and the reasoning behind it.

What we do afterwards

Our team develops the supporting language, gathers the evidence that substantiates the proposition and rolls it out. Website writing, brand design and implementation are outside the workshop’s scope.

Examples of the work

Deeson: “High profile, high stakes digital transformation”. Acquired by TPXImpact.

Rawnet: “Strategic digital for determined brands”. Sold to a private equity firm for 8.5× EBITDA.

Alpha Century: “The creative agency for entrepreneurs”. From 7 staff to £32M billings in 18 months.

Share: “Precision-engineered brand relevance”. Acquired by Samy.

These are real propositions developed with Felix, with what those agencies went on to achieve. They demonstrate the work, not a promised result.

Who leads it

Felix Velarde is the author of Scale at Speed, the world’s leading book about agency scaling, and founder of 2Y3X, one of the world’s leading agency scaling programmes. An agency founder and former chief executive, he works with our team personally.

Fee and arrangements

The workshop fee is $20,000. Before committing, we agree the participants, date, scope and full commercial terms with Felix.

Guarantee

If the team does not have a clear, agreed proposition at the end of the workshop, we receive a full refund within 30 days. The workshop may extend into a second session by agreement. If we use any version of the ideas developed in the workshop within a year, the fee becomes payable.

The next step

Book a 30-minute conversation with Felix to discuss our starting point and whether the workshop is the right fit. There is no obligation to book a workshop.

agencypropositions.com/talk/
[email protected]

About these examples: agencypropositions.com/sources/